Entrepreneurship OperationsStudents are challenged with analyzing a real-world case study situation involving daily operations of entrepreneurship, which many include human resources, cash flow management and customer service management.
Fashion Merchandising & MarketingStudents are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing firms primarily engaged in the merchandising and marketing of clothing and related articles for personal wear.
Marketing ManagementStudents are challenged with analyzing a real-world case study situation involving marketing and/or management. Environments may include, but are not limited to, place/location marketing, transportation marketing, charity/event marketing, marketing research, strategic marketing planning, distribution strategies, target marketing and Internet marketing.
Sales Management MeetingStudents are challenged with analyzing a real-world sales management case study situation, developing strategies to handle the situation, then conducting a meeting with one or more people with experience in sales.
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Managerial AccountingStudents are challenged with analyzing a real-world case study situation involving accounting concepts from an internal point of view.
Hotel & LodgingStudents are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in any business enterprise primarily engaged in providing lodging, food and beverage services, special events, and meeting space.
Restaurant & Food Service ManagementStudents are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in a restaurant or a food service business.
Financial AccountingStudents are challenged with analyzing a real-world case study situation involving financial accounting concepts.
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Corporate FinanceStudents are challenged with analyzing a real-world case study situation involving financial concepts and how those concepts apply to the disciplines of investment and corporate finance in both business enterprises and financial services institutions.
Human Resource ManagementStudents are challenged with analyzing a real-world case study situation involving one or more human resource issues in any type of business or organization.
Retail ManagementStudents are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in any retail establishment.
Travel and Tourism
Students are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in any business enterprise primarily engaged in satisfying the desire of people to make productive or enjoyable use of travel services.
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Business EthicsA team of two students are challenged with analyzing a business situation containing an ethical dilemma and then presenting a resolution of the dilemma. For the purpose of this event, an ethical dilemma will be defined as a situation where competing values are being weighed and can reasonably be argued both for and against. Case situations will not involve a question of whether a certain action (or lack of action) constitutes a violation of law (i.e., stealing), nor will the situation have a seemingly simple answer (i.e., taking credit for a co-worker’s idea).
Financial Statement AnalysisA team of two students are challenged with analyzing a real-world case situation and corresponding financial statements and then presenting solutions.
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International MarketingA team of two students are challenged with analyzing a real-world international case situation and then presenting solutions. For the purpose of this event, the case situation will relate to performing marketing activities in enterprises primarily engaged in exporting or importing industrial or consumer goods in world markets. Particular interest is given to but not limited to one or more of the following areas: trade controls, foreign trade operations, locating markets, negotiation practices, monetary issues and international public relations.
Business-to-Business MarketingA team of two students are challenged with analyzing a real-world case situation that deals with marketing/business activity between organizations and then presenting solutions.
Event PlanningA team of two students are challenged with analyzing a real-world case study situation that deals with planning an event and then presenting solutions.
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Sports and Entertainment MarketingA team of two students are challenged with analyzing a real-world sports and entertainment marketing case situation and then presenting solutions. Environments for the case study may include, but are not limited to, amateur or professional sports or sporting events, entertainment or entertainment events (concerts, theaters, etc.) or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time.
Marketing CommunicationsA team of two students are challenged with analyzing a real-world marketing communications case study situation including marketing functions and tasks that inform, persuade or remind a target market of ideas, experiences, goods or services and then presenting solutions.
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Entrepreneurship - Growing Your BusinessOne (1) to three (3) students analyze their current business operations and identify opportunities to grow and expand the business. Options may include franchising, expanding into new markets, opening a second location, licensing agreements, merging with or acquiring another business, diversifying product lines, forming strategic alliances with other businesses, expanding to the Internet, etc. This event is for businesses currently in operation.
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Business ResearchOne (1) to three (3) students partner with a local business to conduct research in the local market. A new research topic, or area to improve, is presented annually in the event guidelines. Students will prepare a written research report and present findings and strategies for improvement.
Advertising CampaignOne (1) to three (3) students prepare and present an advertising campaign for any service, product, company or business.
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Entrepreneurship - Starting A businessOne (1) to three (3) students develop a proposal to start a business. As entrepreneurs seeking start-up capital, the participant(s) will present the proposal to judges acting as potential investors or financial institution representatives. The proposed business may be a sole proprietorship, partnership, corporation or franchise.
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Emerging Technology Marketing StrategiesOne (1) or two (2) participants design a marketing strategy for a product or service using emerging technology solutions. The participant(s) will then demonstrate and explain the marketing plan to the potential client. The objective for the emerging technology marketing strategy changes each year, and is presented in the detailed event guidelines.
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Professional SalesThe Professional Sales event involves the participant’s selection of a product(s) and/or service(s), and the organization and delivery of a sales presentation to a group of potential buyers of any item or items to be sold to a company for resale; or any industrial or trade product or service to be used in a company, firm or store in the operation of its business; or a product or service to be sold to the ultimate consumer.
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Stock Market GameParticipants in the Collegiate DECA Stock Market Game provided by the SIFMA Foundation develop and manage a virtual investment portfolio. The Collegiate DECA Stock Market Game is conducted online and challenges teams of Collegiate DECA members to test their investment acumen against each other. The goal of the competition is to increase the value of the beginning portfolio.
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